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【科苑经管国际学术论坛】张实:On U.S. Tax Rate Reductions, Growth and Investment(5月15日)
发布时间:2018/5/11

科苑经管国际学术论坛

 

报告题目:On U.S. Tax Rate Reductions, Growth and Investment

 

报告人:张实教授 加州大学洛杉矶分校

 

报告时间:2018年5月15日(周二)下午15:30—17:00

 

报告地点:中国科学院大学中关村教学楼S102
 

报告摘要:A critical component of international business and marketing is to identify and enter new markets, subject to competition, and local market conditions such as government preferential treatments. A country’s corporate tax rate reductions can create such a favorable condition to keep domestic firms and encourage foreign firms to enter. I show, indeed, tax rate reductions can be positively correlated with an increased GDP per capita growth, higher domestic investment as well as higher foreign direct investment. Further data suggest that increased globalization can also enhance cross-border innovations, e.g., patent filings by foreign firms relative to domestic firms (a form of physical as well as human capital investment). I discuss these results and their implications on the role of marketing in globalization and Trump economics.
 

报告人简介:张实,加州大学洛杉矶分校终身教授(UCLA Anderson),曾任北大光华管理学院、复旦大学管理学院特聘教授,及长江商学院访问教授。他获得双博士学位,哥伦比亚大学市场营销专业博士及亞里桑那大学语言学博士。先后在杜克大学和加州大学洛杉矶分校执教,也曾短期访问过纽约大学、香港科技大学。在UCLA, 他教授的课程包括EMBA、MBA、Executive Education项目中的市场营销战略、品牌策略、创业创新、媒体与沟通,并指导和教授学院的博士生。他是消费者行为和市场营销战略的专家,在采用对照与特性对比方法制定市场进入和市场营销传播领域,以及国际市场品牌命名与定位领域中,均卓有创新。曾为谷歌、强生、罗氏、中国联通、中国机械工业集团、民生银行等企业提供咨询及培训。